Let’s start off with an example. On one hand, you have a blog which contains large walls of text, text and then some more text. It’s all paragraphs upon paragraphs and blocks upon blocks of black text on a white background, and nothing else.
And on the other hand, you have a blog which contains text, as well as a healthy dose of pictures, images, infographics, maybe even a video chucked in. It looks visually-attractive, and uses a combination of text and multimedia brilliantly in a balanced manner.
Which of these two blogs are you more likely to read and spend time on?
The answer is quite obvious. And this is precisely why it is important to add images and videos in your pages and your post. It adds variety to your blog, adds visual-value to your blog by making it more aesthetically-pleasant, and of course, helps breaking the monotony of a large wall of text.
Plus, stuff like a relevant Youtube video, or an infographic can also help you put your point across in a much better manner than just plain text.
Without further ado, here are some of the things you can do when adding multimedia to your blog:
Make sure that a video or an image that you include in one of your posts is relevant to the post itself. For instance if it’s an image or a Youtube video, it should not be totally random or out-of-the-blue, because that would simply make no sense, and destroy the flow of your post. It should be related to the point you were trying to make, or what you were trying to say. Make sure that you post a line or two before adding the video or the image, in order to explain what it is about and how it fits in with the post.
2. Always Embed
The whole point of adding multimedia to your posts is so it can show up (or be accessed, if it’s a video) right on your blog. Multimedia should naturally and seamlessly be integrated into the page, and for this purpose, it is important to ‘embed’ it into the content, rather than link to it. Embedding an image or a video is (a) convenient for your readers, as they can access the multimedia right from page they’re on, (b) looks aesthetically good, (c) prevents readers from leaving your website, since clicking a link opens up a new page, and (d) keeps link-juice within your page (which is good for an SEO-perspective).
Optimizing images, videos and any other multimedia on your blog for search engines is essential. It should be properly tagged, and all meta information should be added so that search engines can index them, allowing you to get traffic from image and video searches. For images, for instance, make sure that the file name does an apt job of telling what the image is about, always fill out the ALT field, and make sure that you include all important and relevant keywords in the title, description and ALT fields. This allows search engines to ‘see’ the image, and also gives them an idea of what your article (and your blog) is about, which helps with ranking. (You can read more about image/video optimization here)
While meta information and ALT tags are important from an SEO perspective, captions are useful for actual human visitors. Adding captions for your videos and pictures is important, it provides visitors with information about it, and can be used for putting in copyright or accreditation information as well.
5. Link to Original Source
For legal reasons, it is important to always link to the original source, especially if you took the image from the internet. Always attribute to the original poster/blog/website/person. Not only is this important from a legal and copyrights perspective, it is common courtesy, as it is illegal and unethical to take credit for someone else’s work. You can simply write the name of the original source under the image, or link to it if you want – your call. Alternatively, in order to find ‘free to use and redistribute’ images and videos, it might be a good idea to use images licensed under the Creative Commons license; you can search for such image using the search on their website. If you put up a self-created video or an image, make sure that you add a copyrights notice along with it.
What are some of the other advantage of adding enriching your posts with multimedia? Do leave us a comment in the comments section and I’ll see you there!